Building Courses to promote the Sports Industry
Applied Sports Management - Outline
Introduction
· Overview of Course
o Definition and importance of sports management
o Course objectives and expectations
o Introduction to the semester project: planning and executing a school sports event
Event Planning & Implementation
· Week 1–2: Foundations
o Key roles in sports management
o Brainstorming event concepts and setting objectives
o Formation of project teams and assigning roles
Planning & Budgeting
· Week 3–4: Preparation
o Creating an event plan: timeline, location, activities
o Budgeting essentials: income vs. expenses
o Developing revenue strategies: tickets, sponsorships, donations
Marketing & Promotions
· Week 5–6: Campaign Development
o Basics of sports marketing and audience engagement
o Designing promotional materials: posters, flyers, social media content
o Feedback and refinement of marketing strategies
Game Day Logistics & Risk Management
· Week 7–10: Execution Strategies
o Promotion timeline and coordination with the school administration
o Detailed game day operations plan: roles and responsibilities
o Identifying risks and developing contingency plans
Public Relations & Media Engagement
· Week 11–12: Communication Skills
o Crafting press releases and managing public relations
o Conducting mock press conferences: roles and feedback
o Differences between marketing and PR
Final Preparations & Event Execution
· Week 13–14: Execution
o Finalizing event preparations and confirming details
o Live event execution and student role fulfillment
o Immediate debrief and problem-solving
Evaluation & Reflection
· Week 15–18: Analysis and Career Exploration
o Data collection and event evaluation: attendance, revenue, social media engagement
o Presentations of event outcomes and lessons learned
o Exploring careers in sports management and final course reflections
Conclusion
· Final Thoughts
o Skills acquired: communication, leadership, planning, budgeting
o Course evaluation and suggestions for future improvements
Note: Adjust the presentation timeline as necessary to accommodate school schedules.